Social Networks can be a pain in the you-know-what - finally you are able to publish your awesome work and build a community - but a lot of times, your work does not get the recognition it deserves. Sounds familiar? Impressions, algorithms and posting-schedules have made social media more and more complicated. Today everyone’s obsessed with Instagram - and don’t get me wrong, I appreciate the platform for what it is and have met a lot of incredible people there - but my advice to all you photographers and creatives out there: do not put all of your eggs in one basket.
Pinterest is - besides Instagram - my favorite social network. Yet, it is not really a social network, but a visual search engine. Images and blogposts have a much longer life span than an Instagram post does. In the following blogpost I am going to explain to you why this is an amazing advantage and how you can optimize your Pinterest profile and start a successful pinning strategy.
#1 Create a Pinterest Business-Profile
So simple, yet so effective: by transforming your Pinterest account into a business profile, you are able to access analytics as well as verify your website and Instagram. Additionally, you are able to create a carousel with your favorite Pinterest boards, which is prominently displayed on your Pinterest page. You can highlight your recent work and set the tone for your Pinterest universe.
#2 Pin your content
Regularly! The Pinterest algorithm favors accounts, that pin at least 6-times a day. Seems impossible? With planning tools such as Tailwind you can easily achieve your Pinterest goals. If you pin less, your account will grow more slowly - we all have a lot of things to do, so taking Pinterest slow is always a possibility.
Pinterest is a visual search engine - research keywords for your pins and boards. You can also use hashtags in your pin descriptions - make sure they are relevant to your key target group. If you are reminded of SEO by this, you are absolutely right. A lot of knowledge you gained by being active in Google marketing can be applied here.
#4 Portrait format
Landscape images will be displayed much smaller on Pinterest, as the search engine is optimized for vertical content. Try to pin - primarily - portrait format. You can also create portrait format pin by designing collages or creating cover boards.
#5 Create portfolio boards
Try to create some boards that exclusively highlight your content. I call these boards “portfolio boards” as they are my used to market my content. On other inspirational boards and moodboards you can mix your images and content in with other user’s content - don’t worry, as your pins are all linked to your website, Pinterest users will know what content belongs to you.